At dtc /always on, we believe marketing only works when it keeps moving. When strategy doesn’t disappear into slides, when campaigns don’t live on their own island, and when growth is something you actively build — not something you wait for.

That’s why we work in one connected system.
Strategy, creation and growth are not separate phases. They are parts of the same story, feeding each other continuously.

It brings calm to complexity. Focus to ambition. Momentum to brands we work with — not for a moment, but for the long run.

choosing before doing

Everything starts with asking the right questions. About the business. The market. The pressure. The ambition.

Before we create anything, we define direction. We make choices others avoid. Positioning is sharpened. Priorities become clear. Target groups, regions and messages line up.

Strategy is not a document.
It’s a compass.

It ensures marketing supports the business instead of competing with it. And it gives teams clarity — about what to do, and just as importantly, what not to do.

giving direction a face

Once the direction is clear, it’s time to make it visible.

Creation is where strategy starts to breathe. Campaign ideas, visual language and content turn positioning into something people can actually feel, recognise and remember.

We don’t create in fragments. We build systems.
Formats, tone of voice and design work together so brands show up consistently — today, tomorrow and next year.

That way, every touchpoint adds to the same story. From first impression to final decision. Always aligned. Always adaptable.

dtc /always on is a strategic marketing agency shaped by more than twenty years of experience in complex, competitive markets. We’ve seen platforms come and go, channels explode and audiences fragment.

One truth never changed:
Marketing only works when everything stays connected.

What started as a creative partner grew into a long-term strategic one. Not because it was trendy — but because it was necessary.

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our clients

We work closely with brands and companies in automotive and mobility. From OEMs and dealer holdings to universal automotive players operating in competitive markets. Alongside this core focus, partnerships extend into energy, sustainability, fashion and lifestyle. Businesses where complex journeys, regional relevance and long-term visibility play a key role.

Across all sectors, collaboration is built on trust and continuity. We operate as a strategic partner and extension of in-house teams, always focused on progress, performance and growth.